Trusted by Visionary Brands to Build Scalable, Impactful Identities.

Web3 isn’t just about tech—it’s about trust, clarity, and connection.
I help blockchain entrepreneurs craft powerful identities, build high-converting websites, and grow engaged communities.

Edu Alfaro, Clarity Architect for Web3 Brands.

“With 20+ years in digital design and strategy, I’ve evolved from graphic designer and developer to CMO, brand strategist, and Web3 investor.”

01

Founder of BlockFlow.Agency

I help Web3 and blockchain startups build powerful brands and scale effectively. My focus is on creating clear brand identities, conversion-optimized websites, and thriving communities that connect with early adopters.

02

Head of Marketing at Amity-Tours.com

As a Partner and Head of Marketing, I led digital campaigns that expanded Amity-Tours’ global reach. My strategies increased brand visibility, customer engagement, and drove revenue growth in a competitive market.

03

CMO at BlockchainFactory.io

As CMO, I led marketing efforts that positioned BlockchainFactory.io as a thought leader in the blockchain space. My campaigns attracted investors and partners, while strengthening community engagement.

Tailored Design Solutions to Bring Your Vision to Life

Online Brand Strategy & Marketing Blueprint

This quick, impactful service is perfect for Web3 founders who need clarity on their brand and marketing. In 2 Zoom meetings, we’ll define your brand positioning, target audience, and marketing plan. You’ll get a custom Notion page with your brand strategy and actionable next steps for growth.

Total Brand Elevation

Ready to take your Web3 project to the next level? Total Brand Elevation is the complete package to build, scale, and optimize your brand, website, and marketing strategy. We create a strong brand identity, design a high-converting website, and develop a community-focused marketing strategy for sustainable growth.

Ongoing Brand & Marketing Support

For Web3 projects looking for continuous growth, our Ongoing Brand & Marketing Support ensures your brand stays relevant and optimized. With quarterly updates, monthly strategy meetings, and ongoing marketing support, we’ll help your project evolve and thrive in the fast-paced Web3 space.

Innovative Strategies for Building Brands in a Digital World

Building a Scalable Web3 Brand: Design, Strategy, and Execution

As the Web3 ecosystem grows, it’s crucial for projects to scale effectively. Building a scalable…

How Web3 Marketing is Revolutionizing Digital Branding

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The Ultimate Guide to Brand Strategy for Web3 Projects

Web3 Brand Strategy, Brand Strategy for Web3, Web3 Branding Tips Building a strong brand is…

Transparent Pricing, Tailored Solutions, Exceptional Design for Every Project

Clarity Kickoff - Online Brand Strategy & Marketing Blueprint

For small projects and startups looking to kickstart their ideas with a clear roadmap.

Total Brand Elevation ™

My signature 3-month transformation — strategy, design, and launch-ready execution.

Growth Partner Plan - Ongoing Brand & Marketing Support

For established projects seeking continuous growth, optimization, and long-term support.

Wondering How This Works?

1. What’s included in the Clarity Kickoff ?

The Clarity Kickoff  includes a one-time brand strategy session where we define your brand positioning, messaging, and target audience. You’ll also receive a custom Notion page outlining your brand strategy, a high-level marketing roadmap, and actionable next steps to help you launch your Web3 project successfully.

2. How long does the Starter Plan take?

The Clarity Kickoff typically takes 1–2 weeks. This is a fast-paced service focused on providing immediate clarity and strategy, so you can quickly implement the foundational elements for your Web3 brand.

3. What’s included in the Total Brand Elevation package?

The Total Brand Elevation plan is a comprehensive 3-month program (DFY) that includes everything needed to transform your brand. This package includes brand strategy, custom logo & visual identity design, Brand Guidelines PDF Document, a high-converting landing page, an email marketing sequence, and 1 month of social media strategy to give you the momentum to launch and scale.

4. Can I continue with ongoing support after the Total Brand Elevation program?

Yes! After completing Total Brand Elevation™, you can seamlessly transition to our Monthly Brand Support plan. This ongoing support includes monthly strategy sessions, social media management, and conversion optimization to ensure your brand continues to thrive and grow.

With this plan, you’ll have a dedicated team working alongside you to adapt your marketing strategies as your business evolves, respond to market changes, and consistently engage your audience. Our goal is to keep your brand fresh, relevant, and positioned for long-term success.

5. What’s included in the Monthly Brand Support service?

The Monthly Brand Support plan includes ongoing social media management,(15 pieces of content, design + copy) monthly strategy sessions, and continuous brand optimization. We’ll ensure your brand stays up-to-date with regular content creation, engagement, and performance analysis. We’ll also monitor and improve your marketing funnels to maximize conversions.

6. How long is the commitment for the Monthly Brand Support?

While the Monthly Brand Support plan is offered on a month-to-month basis, we recommend committing to at least 3 months to see significant, long-term results. This allows us to dive deep into your brand’s evolution, continuously refine your marketing strategies, and truly optimize your growth. Consistent, ongoing support over time ensures that we can maximize your brand’s potential and drive sustainable success.

7. What’s not included in each plan?

Each plan is designed to focus on the most essential aspects of brand development and growth. Here's what is not included:

  • Starter Plan: The Starter Plan does not include website design or ongoing support. It focuses solely on brand strategy, target audience definition, and a marketing roadmap to get your project off the ground.

  • Total Brand Elevation: While the Total Brand Elevation package includes a full brand overhaul, it does not include ongoing social media management beyond the initial month, paid advertising campaigns, or large-scale content production.

  • Essentials Plan: The Monthly Brand Support plan does not include complete redesigns or large-scale branding changes. We provide ongoing optimization, but if you require a major redesign or new features, that would fall under a separate project. Communication is handled through our project management system, where you can submit tickets for any requests. We typically respond within 24–48 hours to ensure smooth and efficient support.

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Start with Clarity Kick-Off — Online Brand Strategy & Marketing Blueprint for $990. Cost credited if you upgrade!

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